Turn what you
know into
what you’re
known for.

You've written the book, but what if your expertise could generate income long after someone has finished reading it? In this episode of The Expert's Journey, we explore how authors, speakers and experts can turn the ideas in their books into profitable workshops, retreats and VIP experiences.  Discover how to identify what your audience needs help with, turn your knowledge into practical learning experiences and create opportunities for people to work with you beyond the book. From interactive workshops and immersive retreats to premium one-on-one VIP days, Brad and Dixie discuss the benefits, challenges and income potential of each option. You'll learn what makes an experience worth paying for, how to choose the right format, price your expertise and test demand before investing too much time or money. If you're looking for ways to grow your expert business, create new revenue streams and help your audience get real results, this episode is for you. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

Should you start your own podcast or become a guest on someone else’s? For authors and speakers, the answer starts with who you want to reach and what you want podcasting to achieve.  We've also launched our new website with all the episodes and activities to help you grow your business: https://www.theexpertsjourney.com In this episode of The Expert’s Journey, Dixie  and Brad  explore the pros and cons of hosting versus guesting, how to find podcasts your ideal audience already listens to, and what makes you an interesting guest beyond having a book or keynote to promote. Discover how to pitch yourself as a podcast guest, prepare for a memorable interview and share stories that demonstrate your expertise. We also discuss how to turn podcast appearances into reusable content, stronger relationships and opportunities for speaking bookings. You’ll leave with a simple action: identify three relevant podcasts and draft one pitch that makes the value to their listeners clear. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

When someone asks ChatGPT, Claude or Gemini to recommend a speaker or a book in your field, does your name come up? You’ve spent years building your expertise, but being good at what you do doesn’t automatically make you easy to find. In this episode, Brad and Dixie explore AI visibility for speakers, authors and experts, and the practical changes that can help potential clients, readers and event organisers discover your work. From what your website says about you to the valuable ideas sitting inside your existing talks, podcasts and books, discover how to give your expertise a stronger online presence. Brad explains how to check whether you’re appearing in AI searches, why your unique stories and frameworks matter, and where to focus your efforts first. If you want to make your knowledge easier to find and turn more of your existing content into opportunities, this conversation is for you. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

Your book shouldn’t be the end product. It should be the first step in your expert business. In this episode, Brad and Dixie explain how to build a clear path from reader to subscriber, buyer, client and advocate. Discover how to identify missing steps, create stronger calls to action and give readers an obvious reason to keep engaging with you. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

Most experts have a process, but very few have turned it into something people can easily understand, remember and share. A strong signature framework takes what you know and gives it a clear structure, helping your audience move from confusion to action. In this episode of The Expert’s Journey, we explore what makes a signature framework useful, memorable and commercially valuable. We’ll look at how the right framework can become more than a diagram in your book, forming the foundation of your keynotes, workshops, courses and consulting offers. link: https://www.indieexpertsacademy.com/tejpodcast/ The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

In this episode of The Expert’s Journey, Brad and Dixie explain why your lead magnet isn’t the funnel. A free guide, checklist or quiz may attract subscribers, but it won’t grow your business unless it connects clearly to your book, core message and the problem your audience wants to solve. Discover how to create a lead magnet that helps people understand, decide, diagnose or take action, then build an email follow-up journey that earns trust and leads naturally towards a paid offer. If you’re an author, speaker or expert looking to generate leads, build authority and turn readers into clients, this episode will help you see what needs to happen after the download. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com